Shape your story. Build trust
Stand out in the AI era
With 15+ years in strategic communication, I help leaders and brands influence how they’re understood, ranked, and trusted by people, media, and AI-powered platforms, turning visibility into lasting reputation.
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From visibility to reputation: strategic communication areas that drive impact
Positioning Strategy
Defining how your brand is perceived and remembered, ensuring clarity, relevance, and distinction in competitive markets.
Content Strategy
Designing and delivering high-value content that strengthens positioning and resonates with both human audiences and AI-powered platforms.
Media Relations
Building strong relationships with journalists and opinion leaders to secure impactful coverage and influence the narratives that shape your industry.
Reputation Management
Shaping and safeguarding your public image through targeted strategies that earn trust among stakeholders, media, and the wider public.
Algorithmic Visibility
Optimizing how your brand is interpreted, described, and ranked by search engines, generative AI, and digital platforms.
Reflections and updates on how brands are seen, trusted, and ranked by people and by algorithms
