Shaping stories into reputation that lasts in the AI era.

I help organizations shape their public image and reputation, not only among people and media, but also across AI-powered platforms that increasingly define how brands are seen, ranked, and trusted.

With over 15 years in strategic communication, I’ve worked at the intersection of positioning, visibility, reputation and trust, guiding companies through complex communication challenges with a strategic and editorial mindset.

My background in journalism shaped an approach based on clarity, structure and storytelling. I design media relations and content strategies that create impact not only in traditional media, but also in the way brands are interpreted by search engines, generative AI and digital platforms.

Visibility is no longer about being seen. It’s about being understood, trusted, and remembered — by people and by algorithms. That’s the difference I help brands create.

The perspectives I share here are my own and aim to enrich the work I do every day as part of my role in strategic consulting — supporting leaders and organizations through communication that builds trust and reputation.

If you’d like to discuss projects or exchange ideas